The Power of the Blue Check: A Guide to Verified Accounts on TikTok

What is a Verified Account on TikTok?

A verified account on TikTok signals to users that the profile is authentic and belongs to a notable public figure, celebrity, brand, or organization. It helps combat impersonation and lets your followers know they're interacting with the real you.

How to Get Verified on TikTok

Image Source

Unfortunately, unlike some other social media platforms, you currently cannot directly apply for verification on TikTok. It's granted at TikTok's discretion, typically to accounts that:

• Are Authentic: Represent the real person/brand they claim to be.
• Have a Large Following: While no specific number is guaranteed, verification is more likely for those with substantial audiences.
• Generate Consistent Engagement: Your content gets lots of views, likes, shares, and comments.
• Are Active and Follow Guidelines: Regular posting and adherence to TikTok's community guidelines are key.
• Receive Media Coverage: Being featured in news articles or other publications can boost your visibility with TikTok.

How to request verification on TikTok

To request verification of your TikTok account:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu ☰ button at the top.
3. Tap Settings and privacy.
4. Tap Account, then tap Verification.
   ༚  If you're registered as a Business Account, then you can only apply for a business verification.
   ༚  If you're registered as a Personal Account, then you can apply for personal and institution verifications
5. Follow the steps in the app to submit a verification request.

To get a verified badge on TikTok, you need news articles. If we don't approve your first request, try again in 30 days.

Benefits of TikTok Verification

• Increased Credibility: The blue tick adds a layer of legitimacy to your profile.
• Trust Factor: Followers are more likely to trust that your content is genuine.
• Potential Reach: Verified accounts may get preferential treatment by the algorithm, leading to greater visibility.
• Exclusive Features: Sometimes, verified accounts get early access to new TikTok features.

Tips to Improve Your Chances of Verification

• Build Your Brand Elsewhere: Grow your presence on other social media platforms or in offline media. 
• Create High-Quality Content: Focus on consistently making engaging, shareable videos.
• Engage with Your Community: Respond to comments, participate in trends, and collaborate with other creators.
• Be Patient: Verification can take time. Focus on building a genuine following and providing value.

Remember: Verification isn't guaranteed, even if you meet the general criteria. TikTok makes the ultimate decision, and their selection process is somewhat opaque.