How To Get Your YouTube Videos Ranked Higher in 2021 With YouTube SEO
YouTube has become the world's largest video library. It's a place to be entertained, learn a new hobby, and find community.
According to YouTube, the platform has more than two billion monthly users worldwide, and 500 hours of video are uploaded every minute.
What does this mean for you?
It's hard to get noticed on a top-rated platform like YouTube. You can get buried in the multitude of videos.
The key to getting discovered on YouTube is ranking in search using search engine optimization (SEO). This guide will show you how to rank YouTube videos if you're struggling to get viewership.
Here's what you'll learn:
What YouTube SEO is
Why YouTube SEO is important
How to optimize YouTube videos for SEO
What Is YouTube SEO?
Search engine optimization (SEO) is the process of improving your content so that it ranks highly in search engine results pages (SERPs). This content can be images, texts, or videos.
YouTube SEO is the art of optimizing your channel, playlists, and videos to rank high in YouTube’s search results.
With proper SEO for YouTube, your video can be visible in search results or suggestions. Ranking higher in search engines increases visibility and drives traffic to your channel.
Also, your videos can be featured in Google Search as video snippets.
Six YouTube SEO Tips To Rank Your Videos Higher
According to the YouTube search ranking algorithm, YouTube videos are ranked on many factors.
The algorithm’s factors include how well the video description and video content match what viewers want. YouTube also looks at which videos have driven the most engagement for a query.
High engagement is important in effective video SEO.
Here are some YouTube SEO ideas to boost your views and help with your video ranking.
1. Promote Your YouTube Channel and Videos
For the best YouTube SEO, you need to get links to your channel and videos. When other webpages link to your videos, it shows Google that you're an authority in your niche.
YouTube videos with lots of backlinks will rank higher on YouTube's search results.
To maximize YouTube SEO and visibility, share your videos on social channels, including Facebook, Twitter, and LinkedIn. If you have an email list or a strong social following, share the video with them too.
Leave links to your videos on relevant blogs or answer questions on websites, such as Quora or Reddit. You can also create a blog, embed your videos on it, and write about them.
Try to only target backlinks from high authority websites. Untrustworthy sources can hurt your efforts to rank your videos on YouTube.
2. Perform Keyword Research for Your YouTube Videos
Any effective YouTube SEO process begins with video keyword research. Start by generating a list of potential keywords. You can use the YouTube search suggest a feature to help make your list.
Keywords are great because they are actual words that people type into YouTube. You can also go to popular videos in your niche and note the keywords the video is optimized for, and take inspiration from them.
You cannot see a video’s keywords on YouTube by default, but you can view them using the free vidIQ Chrome extension. Be sure to target low-competition keywords since competitive keywords could easily bury your video in the search results.
Remember to check the search volume for that keyword. The search volume is indicated by the average monthly search for the target keyword. Your selected video keyword should have several hundred monthly searches.
We recommend using Google Keyword Planner to help you choose the right keywords for your video.
3. Optimize Your YouTube Video Title
In the same way, you optimize headlines for your written content; you should also do so for YouTube video titles. The title of your YouTube video is among the most important factors in your YouTube SEO.
Include your keyword in your video title so users can tell what your video is about.
Make sure your video has a relevant title that describes the content of your video exactly. Your title should be dedicated to attracting more clicks.
For an additional YouTube SEO boost, place the main keyword at the beginning of your video’s title.
4. Optimize Your YouTube Video Tags
YouTube tags are an important ranking factor in YouTube algorithms. These tags empower your video to appear in searches and get more views. When it comes to video SEO, YouTube notices the first few tags.
The first tag should be the exact word for word keyword that you want to rank for. It's also important to use related keywords to give YouTube important context about your video.
For example, if you want to rank your video for the keyword "fitness tips," make your first tags that exact term. You can include relevant keywords like "fitness tips for beginners" or "fitness tips for weight loss" in the other video tags.
As a general rule, stick to five to eight tags that accurately describe your video's content.
You can use the YouTube tag generator to help generate tags for free. This application lets you see other terms users have searched for to find that content.
5. Add Closed Captions
Any time you upload a video, YouTube automatically transcribes it. It always does this if it supports the language you indicated in the settings.
Closed captions can increase your click-through rate (CTR) to your video. It improves the video ranking and influences viewer numbers.
YouTube transcription doesn't always catch every word or phrase, which can disrupt your viewers.
Make sure you have checked the subtitles for accuracy because YouTube uses your video transcription to rank your video based on the keywords. You can edit existing closed captions and add your own.
6. Create a Thumbnail That Complements Your Title
Thumbnails are the first thing users see before clicking through to a video. Pro YouTubers know that a thumbnail can attract or drive away your audience.
Your video thumbnail might not be a factor in YouTube video ranking, but it has a big impact on your YouTube SEO.
Well-designed thumbnails attract attention and draw potential subscribers to watch the video.
More people will view your videos if your thumbnails are eye-catching and tell viewers what the video is about.
Final Thoughts: How To Use YouTube SEO To Boost Your Video Ranking in 2021
We hope this tutorial empowers you to optimize your channel so that your videos rank faster and video views skyrocket.