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How To Grow Your Personal Brand on YouTube

1 year ago
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Learning how to build your brand on YouTube can help you experience the benefits of the gigantic social media platform. With over 74 percent of adults in the United States using the platform daily, it’s one of the most popular sites you can take advantage of.

What makes YouTube unique is its blend of informative and entertaining content for all audiences. As such, growing your brand on such a diverse platform opens an assortment of new demographics.

Products and brands can reach the 80 percent of families who watch YouTube or the 77 percent of 15- to 35-year-olds in the US who browse for videos. In this guide, we’ll go over our top tips for growing a brand on the world’s favorite video-sharing platform.

How To Build Your Brand on YouTube

There are several ways that you can start building a brand on YouTube. However, the most important thing to remember is that it’s an incredibly saturated market. With millions of users, it can be challenging to make your content stand out.

Compared to other platforms, being successful on YouTube takes a lot of effort. Even so, it’s not impossible if you know the perfect formula for success.

1. Buy Subscribers, Likes, and Views

In the past, buying unique YouTube likes, subscribers, and views was impossible. This issue arose because too many services offered low-quality bot engagement that was easy to spot.

Today, with services provided by, you can purchase high-quality engagement designed to help your channel.

With a good balance between subscribers, likes, and views, you can boost your channel’s rating from the start. From there, you can attract more organic Youtube subscribers, naturally growing your audience over time. It’s imperative that you find reputable services to offer real engagement and assist with building your metrics.

2. Identify Your Niche

The very first thing you should consider doing when building a YouTube brand is identifying your niche. As mentioned, the platform is complete with creators from around the world. Therefore, you must know what industry you want to step into before creating content.

Ask yourself, what questions do I want to answer? Is there a niche that hasn’t been touched on yet? What kind of audience am I interested in attracting?

By identifying your niche, you can curate your content to fit into the mold you want to establish. It can also help you better understand your target audience and the type of content to create.

That’s the basic step to identify and then you can target for your most profitable platforms.

3. Establish a Video Style

Another critical aspect of building a brand on YouTube is creating a style attributed to you. The most successful influencers on the platform have a video style unique to them. For example, they utilize specific intros, video editing steps, or an overall look and feel to their uploaded footage.

Creating a distinctive style will make it easy for your audience to point out your videos and attribute them to you. The more consistent your video style is, the easier it will be to build a brand identity. You can then use this identity across other social media platforms to create awareness.

4. Interact With Your Audience

Engagement is the name of the game when it comes to every social media platform. Fortunately, YouTube makes it incredibly easy and transparent for creators to interact with their audiences. Below every video, you will find the comment section (unless you’ve opted to turn it off).

Within the comments, your viewers can leave their thoughts and opinions on your content. It can also be an excellent way to check up on the brand to learn about upcoming campaigns. As a brand owner, you can quickly connect with your subscribers with a few simple clicks.

Like any other platform, interacting with viewers is a crucial part of brand loyalty. Your customers will want to know that they are subscribing to a real person rather than a giant conglomerate. It’s also a phenomenal way to foster more engagement and a positive community.

5. Customize Your Profile

Although the videos on your page will be the meat of your YouTube channel, your profile is also important. Your brand’s profile is the first thing people see when they come to your channel, along with an intro video. There are a few things you can customize on your creator dashboard to make your profile stand out.

The first thing to focus on is your banner, which is displayed on your profile and your main page. Your banner should contain your brand’s logo and slogan and be eye-catching.

Another essential facet of your profile is your profile picture. Remember, your profile picture will be displayed next to every comment that you leave on the platform. Therefore, it should be a recognizable, professional photo affiliated with your brand. Finding a level of cohesiveness between your profile picture and banner can establish brand awareness.

6. Designing Thumbnails

Like a billboard, your thumbnails are the first thing viewers see before clicking your video. That said, they need to grab the attention of people scrolling through YouTube. You’ll also want to design them in a way that viewers can connect them to your specific brand. 

Interestingly, thumbnails have also been said to influence YouTube’s algorithm. The colors used in the photo, facial expressions, and text size are all considered. Some of the most popular videos on the platform are those with the boldest, brightest imagery.

In the past, simply selecting a clip from your video would work as a thumbnail. Today, professional editors are sought-after to create specific thumbnails to attract viewers. Not to mention, high-quality thumbnails add a more professional flavor to your channel.

7. Create a Channel Trailer

Like your profile, channel trailers are a considerable part of gathering more viewers. As the name suggests, a channel trailer is a short snippet of everything your brand offers. Typically, it will revolve around your niche or the solutions you’ll provide on your channel.

It will help if you create a quick, easily digestible channel trailer that intrigues your audience. You’ll want to tell them who you are, what your channel is all about, and why they should subscribe. At the end of the video, your audience should know what to expect from your brand.

Since a channel trailer is a massive part of your first impression, it should fit into your brand identity. You’ll want to make sure it’s professionally edited in the same style, if not better, than your content. Ensure it captures the true feeling of your channel and the message you want to convey.

Growing Your Brand on YouTube 

When learning how to build your brand on YouTube, there’s plenty to consider. From designing a profile page to knowing how to edit photos, the list is long. By choosing a unique niche, there’s no reason why you shouldn’t find success on this prevalent platform.

While made it easy to become a quick Youtube growth search engine for your channel.